Adding Jump Links: Improve User Experience and Organize Your Content

Hyperlinks are commonly used to connect different web pages, but did you know they can also link to specific parts of a page? In this article, we'll show you how to easily add jump links to your content.

HubSpot customers can follow these instructions to create anchor links in their content.

External Links vs Jump Links

To begin, it's important to understand the difference between external links and jump links. External links direct users to a different website, while jump links "jump" to a specific section of a page on your own site.

How to Link to a Specific Part of a Page

Here are simple steps to create a jump link in your content:

1. Choose a name for the object or text you want to link to.
2. Insert the name into an opening HTML anchor link tag.
3. Place the complete opening <a> tag before the desired text or object, and add a closing </a> tag after.
4. Create the hyperlink that will take you to your desired location.

Allowing people to easily jump to a specific part of your webpage can enhance user experience and make your content more convenient for visitors. Let's explore these steps in more detail.

1. Name the Object or Text You Want to Link to

In traditional linking scenarios, the destination of the link already has its own URL. However, when creating jump links, you need to assign a name to the link's destination. We suggest using a descriptive phrase separated by underscores.

For example, if you want to link to a blog post about a company's use of Facebook ads, you could name the object "facebook_ads_example".

2. Insert the Name into an Opening HTML Anchor Link Tag

Replace the red section of the following tag with the name you chose in the previous step:

<a id="INSERT_YOUR_OBJECT_NAME_HERE">

In our example, it would be <a id="facebook_ads_example">. This tag designates the location of the link on your page.

3. Place the Anchor Link Before the Text or Object You Want to Link To

Now, place the complete opening <a> tag before the desired text or object, and add a closing </a> tag after. This will create the actual hyperlink that will take you to your desired location.

For example, your code should now look like this:

<a id="facebook_ads_example">This is the Facebook ad example I want to link to.</a>

While adding anchor links may require a few extra steps before publishing your blog post, it can greatly improve user experience. Let's explore the benefits of using jump links in your content.

Enhance User Experience with Anchor Links

Anchor links can be used to create a table of contents within a long blog post, making it easier to navigate and organize the content. By providing links that take users directly to a specific section, you can save them time and effort in finding the information they need.

Without the assistance of anchor links, users may become frustrated with lengthy scrolling and may even leave your site. However, by implementing jump links, you can provide a more streamlined and user-friendly experience for your audience.

In turn, your customers will appreciate easily digestible and skimmable content, increasing the chances of revisiting your website or making a purchase.

Create Anchor Links with Ease

In just a few simple steps, you can create anchor links that improve user experience and organize your content. So next time you're creating a lengthy blog post, remember to add jump links to enhance the overall user experience. Happy linking!