Shiken Privacy Policy

Last Modified: September 1, 2023 

‍This privacy policy explains:
- how we look after your personal data,  
- your privacy rights,
- how the law protects you.

The policy is a layered format so you can click through to the specific areas set out below.  Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

‍1. IMPORTANT INFORMATION AND WHO WE ARE

2. THE DATA WE COLLECT ABOUT YOU

3. HOW IS YOUR PERSONAL DATA COLLECTED?

4. HOW WE USE YOUR PERSONAL DATA

5. DISCLOSURES OF YOUR PERSONAL DATA

6. INTERNATIONAL TRANSFERS

7. DATA SECURITY

8. DATA RETENTION

9. YOUR LEGAL RIGHTS

10. GLOSSARY

1. Important information and who we are

Purpose of this privacy policy

This privacy policy gives information on how we collect and process personal data, including any data you
may provide through our website.
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Our website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing
policy we may provide on specific occasions when we are collecting or processing personal data about you
so that you are fully aware of how and why we are using your data. This privacy policy supplements other
notices and privacy policies and is not intended to override them.

‍Controller

This privacy policy is issued on behalf of the Shiken so when we mention "we", "us" or "our" in this privacy policy, we are referring to the relevant
company responsible for processing your data. Meddicle Ltd is the controller and responsible for this website.

We have appointed a data privacy manager who is responsible for dealing with questions about our privacy policy.

‍Contact details for Data Privacy Manager

If you have any questions about this privacy policy or our privacy practices, please contact our data privacy
manager in the following ways:
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Full name of legal entity: Meddicle Ltd
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Email address: info@shiken.ai
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Postal address: Boyce's Building 40-42 Regent Street, Clifton, Bristol, England, BS8 4HU
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You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would appreciate the chance to deal with your
concerns before you approach the ICO so please contact us in the first instance.

‍Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. It may change and if it does the changes will be posted on this page and, if appropriate, notified to you. Historic versions can be obtained by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

‍Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. Please check the privacy policies of these third parties before you submit any personal data to them or use their services.

2. The data we collect about you
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Personal data, or personal information, means any information about an individual from which that person
can be identified. It does not include data where the identity has been removed (anonymous data).

We collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

- Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

- Contact Data includes billing address, delivery address, email address and telephone numbers.

- Financial Data includes bank account and payment card details.

- Transaction Data includes details about transactions with us.

- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

- Profile Data includes your username and password, your areas of professional and training interests, preferences, role title, feedback and survey responses.  

- Usage Data includes information about how you use our website, products and services .

- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.


We also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
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‍If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you
fail to provide that data when requested, we may not be able to provide our products and services to you.
In this case, we may have to cancel the supply of a product or service but we will notify you if this is the case at the time.

3. How is your personal data collected?

‍We use different methods to collect data from and about you including through:

Direct contact. You may give us your Identity, Contact, Profile and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

- apply for our products or services;

- create an account on our website or training platform;

- subscribe to our service or publications;

- request marketing to be sent to you;

- enter a competition, promotion or survey; or

give us feedback or contact us.

Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

‍Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
‍Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
‍Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We may use this information to make our website more relevant to your interests.
You can change your consent to cookie
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Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:

- Identity, Contact and Profile Data from lead generation companies and Opt-in databases such as TalentView, LinkedIn and ZoomInfo based outside the UK.

- Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the UK.

- Identity, Contact and Profile Data from our customers with which you are connected when they are setting up or managing access to our products and services on your behalf.

- Technical Data from analytics providers such as Google based outside the UK.

4. How we use your personal data

‍We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

- Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests. For example, in connection with the provision of training services to you and disclosure about the use of those services by you under a contract with your employer or other institution with which you are associated.

- In sending direct marketing communications to you. We will obtain your consent or require that our contracted third parties have obtain your consent before we do this.

- Where we need to comply with a legal obligation.

You have the right to withdraw consent to marketing at any time by contacting us at info@shiken.ai

‍Purposes for which we will use your personal data

‍We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data on more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

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Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer or user of our services

(a) Identity
(b) Contact
(c) Technical

(a) Performance of a contract with you
(b) Necessary for our legitimate interests in delivering products and services to you

To process and deliver orders including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us

(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications

(a) Performance of a contract with you
(b) Necessary for our legitimate interests in delivering products or services to you

To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey

(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications

(a) Performance of a contract with you.
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to participate in a prize draw, competition or survey

(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e)Marketing and Communications

Necessary for our legitimate interests (to study how our products/services are used, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, security reporting and hosting of data)

(a) Identity
(b) Contact
(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation

To deliver relevant website content to you and measure or understand the effectiveness of our website communications.

(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical

Necessary for our legitimate interests (to study how our products/services are used, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical
(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you as a user of  Virti products or services, about Virti products or services that may be of interest to you

(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)

To develop and test machine learning techniques to enable us to build features and improve our products and services

Usage

Necessary for our legitimate interests (to develop our products/services and grow our business)

To record your Profile Data

(a) Identity
(b) Contact
(c) Profile

Necessary for our legitimate interests in ensuring we deliver the right training materials to you via our products and services.

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Marketing

Promotional offers from us

‍We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you
may want or need, or what may be of interest to you. This is how we decide which products, services and
offers may be relevant for you.
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You will receive marketing communications from us if you have requested information from us or purchased
goods or services or use our services and you have not opted out of receiving that marketing.

‍Third-party marketing

‍We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

‍Opting out

‍You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product and service purchase, product and service experience or other transactions.

‍Cookies

‍You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

‍Change of purpose

‍We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

‍5. Disclosures of your personal data

‍We may share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

- Internal Third Parties as set out in the Glossary.

- External Third Parties as set out in the Glossary.

- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

‍6. International transfers

‍We may share your personal data within the Shiken servers internationally. This may involve transferring your data outside the UK.

Also some of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

- We transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.

- We use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally
lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your
personal data to those employees, agents, contractors and other third parties who have a business need to
know. They will only process your personal data on our instructions and they are subject to a duty of
confidentiality.
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We have put in place procedures to deal with any suspected personal data breach and will notify you and
any applicable regulator of a breach where we are legally required to do so.

8. Data retention
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How long will you use my personal data for?
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We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we
collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting
requirements. We may retain your personal data for a longer period in the event of a complaint or if we
reasonably believe there is a prospect of litigation in respect to our relationship with you.
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To determine the appropriate retention period for personal data, we consider the amount, nature and
sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your
personal data, the purposes for which we process your personal data and whether we can achieve those
purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
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For training users, we will retain personal data for a period of three months following the termination of the
contract with the organisation with which you are associated. This enables user to download relevant
analytical data for a short period. In some circumstances we will anonymise your personal data (so that it
can no longer be associated with you) for research or statistical purposes, in which case we may use this
information indefinitely without further notice to you.
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We will retain direct marketing personal data for a period of one year from last contact. We may write to you
towards the end of this period to determine whether you still wish to receive direct marketing
communications.

In some circumstances you can ask us to delete your data: see Your Legal Rights below for further information.

9. Your legal rights

‍Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

- Request access to your personal data.

- Request correction of your personal data.

- Request erasure of your personal data.

- Object to processing of your personal data.

- Request restriction of processing your personal data.

- Request transfer of your personal data.

- Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

‍No fee usually required

‍You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

‍What we may need from you

‍We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

‍Time limit to respond

‍We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Requesting removal of personal data
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You may email info@shiken.ai and request for any personal data to be removed.

‍10. Glossary

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

‍Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

‍Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

‍THIRD PARTIES

Internal Third Parties

‍Other companies in the Virti Group acting as joint controllers or processors.

External Third Parties

- Service providers acting as processors such as AWS and Hubspot based in multiple countries who provide IT customer relationship management and system administration services.

- Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in UK and US who provide consultancy, banking, legal, insurance and accounting services.

- HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom and US who require reporting of processing activities in certain circumstances.

‍11. YOUR LEGAL RIGHTS

‍You have the right to:

‍Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

‍Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

‍Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

‍Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

‍Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

- If you want us to establish the data's accuracy.

- Where our use of the data is unlawful but you do not want us to erase it.

- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

‍Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

‍Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Please also see our Data Processing Agreement and Terms of Service.

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