Instagram Handle

The Importance of Your Instagram Handle and How to Create or Change It

An Instagram handle is a unique username that identifies your profile and allows others to find and tag you on the platform. It plays a significant role in representing you and should be memorable and relevant. Let's dive into the significance of an Instagram handle, how to craft one, and whether it belongs on your business card.

Understanding Your Instagram Handle

Your Instagram handle is your personal username on the platform, and it is exclusive to you. It is often confused with your Instagram name, but they serve different purposes. The main distinction is that a handle is one-of-a-kind, while a name can be used by multiple users.

There are two main functions of an Instagram handle. Firstly, it is used by others to tag you in posts, stories, and videos. For example, our handle on Instagram is @HubSpot, and others can use it to mention us in their content. Secondly, it is the link to your profile. Changing your handle will also change your profile URL. Keep in mind that you cannot switch back to your old handle for 14 days after making a change.

Ideas for Your Instagram Handle (+ Examples)

1. Keep it simple.

2. Relate it to your niche.

3. Avoid using special characters and symbols.

4. Consider adding "The" or "I'm" before your handle.

How to Change Your Instagram Handle

Before changing your handle, it's crucial to understand the consequences. Since your handle is part of your profile's URL, anyone with a saved link to your profile with your old handle will be redirected to an error page. This also applies to any tagged posts, comments, or likes from your previous handle. Additionally, you will need to update your handle on any platforms where you have linked it, such as your email signature, blog, website, or business card.

If you're unsure about changing your handle, don't worry! Instagram allows you to switch back within 14 days. However, there are valid reasons for changing your handle, such as rebranding. Follow these simple steps to change your handle:

Navigate to your profile and click "Edit Profile".
Click on your username.
Delete your old handle and type in your new one.
Click "Done".

After completing these steps, your profile will automatically update with your new handle.

Should You Include Your Instagram Handle on Your Business Card?

Adding your Instagram handle to your business card can have its benefits. Here are a few to consider:

It expands your network. Building your brand often involves expanding your network. Including your handle on your business card can encourage potential clients to connect and engage with you.
It adds a personal touch. Providing your handle allows people to get to know you beyond the basic information on your business card. Building an online presence can establish trust and credibility.
It opens up more communication channels. By including your social media information on your business card, you show that you are open to communicating in various ways and platforms.

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Social media platforms, once primarily used to connect with friends and family, have now become crucial for networking purposes. Many professionals even include their social media handles on their business cards. However, it's essential to avoid overcrowding your business card with information and only include your Instagram handle if you actively use the platform.

Final Thoughts

Your Instagram handle may seem like a small detail, but it plays a significant role in your digital brand. With millions of users on the platform, it's crucial to choose a handle that is easy to remember and represents you well. Make sure to follow the tips and ideas mentioned above to create a standout handle for your profile.