How to Add Emails to a Whitelist on Top Email Platforms

As a marketer, knowing how to whitelist emails on popular platforms like Gmail and Outlook is crucial. This allows you to guarantee that your emails will be delivered to your subscribers' inboxes instead of being flagged as spam.

The Purpose of Whitelisting Emails

A whitelist is a list of approved email addresses that helps a spam filter determine whether or not to deliver a message. If an email is on a user's whitelist, it is sure to be received. You can easily add someone to your whitelist by manually adding them as a contact.

How to Whitelist an Email in Gmail

• Click on the gear icon in Gmail and select "See all settings" from the Quick settings menu.
• Go to "Filters and Blocked Addresses" in the top menu.
• Choose "Create a new filter."
• In the "From" field, enter a specific email address or a whole domain.
• Click "Create filter."
• Check the "Never send it to Spam" box.
• Click "Create filter."

To whitelist an email in Gmail, follow these steps to create a filter and specify the email address or domain you want to add to your whitelist. In the "From" field, you can enter a specific email address, such as hello@domain.com, or a whole domain by omitting everything before the "@" symbol (e.g. @domain.com).

Once you have specified the criteria, click the "Create filter" button to complete the process. This will ensure that any emails from the specified email address or domain will always be delivered to your inbox and won't end up in the Spam or Trash folders.

How to Whitelist an Email in Outlook

• Click on the gear icon in Outlook and select "View all Outlook settings."
• Choose "Mail" from the settings menu.
• Select "Junk email" from the submenu.
• Click "Add" under "Safe senders and domains."
• Enter the email address that you want to add to your whitelist.
• Click "Save."

How to Whitelist an Email in Yahoo

To whitelist an email in Yahoo Mail, follow these steps:

• Log into your Yahoo Mail account.
• Go to "Settings" and click on "More Settings."
• Select "Filters" and then click "Add" to enter the email you want to whitelist.
• Name the filter and add the email address.
• Choose "Inbox" as the destination.
• Save your settings.

How to Whitelist an Email in AOL

To whitelist an email in AOL, follow these steps:

• Sign in to your AOL account.
• Open "Contacts" from the left navigation pane.
• Click the "New Contact" icon and add the email address.
• Click "Add Contact" and you're all set.

How to Encourage Subscribers to Whitelist Your Email Address

To ensure that your subscribers whitelist your emails, it's important to use simple and friendly language to explain the benefits of doing so:

"To make sure you never miss our emails, please add us to your email whitelist."

It's best to include this reminder in the first email you send to new subscribers to improve email deliverability from the start. You can personalize the message and use your brand's voice to make it engaging.

Digital marketing agency Yokel Local effectively includes this message in their re-engagement campaign aimed at reconnecting with customers who may not be opening their emails.

Additionally, it's helpful to include instructions for whitelisting for those who may not be familiar with the concept. You can also provide links to instructions for the most common email providers, such as Gmail.

In summary, whitelisting an email ensures that your messages reach your subscribers' inboxes. By following the simple steps outlined for popular email providers, you can ensure that your emails are not marked as spam and successfully reach your audience. Remember to prioritize adding email addresses to a whitelist to enhance the effectiveness of your marketing efforts.

The Importance of Proper Email Marketing: Enhancing Deliverability

Email marketing has become a necessary component for businesses in today's fast-paced world. Not only does it save time and resources, but it also drives revenue and provides a way to measure and optimize investments. However, in order for email campaigns to be successful, it is crucial to choose the right email marketing tool. Here are some best practices to improve email deliverability and encourage subscribers to whitelist your emails.

Segment Your Email Database

Segmenting your email database is a crucial step in sending targeted messages to specific groups. This increases the relevance and effectiveness of your emails and also helps maintain a clean list by removing disengaged or inactive email addresses that may harm your deliverability.

Utilize Inbound Methods

Rather than purchasing email lists and sending spam emails, focus on building your database organically through inbound methods such as lead generation forms and content offers. This ensures that your subscribers have a genuine interest in your brand and are more likely to engage with your emails.

Maintain Up-to-Date Contact Information

Regularly cleaning and updating your contact information is essential to maintain good email deliverability. This includes removing bounced email addresses and keeping your subscriber list current to avoid sending emails to invalid or non-existent addresses.

Choose the Right Email Marketing Tool

With a variety of email marketing tools available, it is important to choose one that suits your needs and offers features such as segmentation, CAN-SPAM compliance, email automation, and contact management. Popular email providers like Gmail, Outlook, Yahoo, and AOL also offer marketing software that makes managing and sending emails easier than ever.

The Beginner's Guide to Email Marketing

Ready to dive into successful email campaigns? Download "The Beginner's Guide to Email Marketing" now and learn the ins and outs of email marketing. With these best practices in mind, you can ensure that your messages are heard by prospects and customers, staying top of mind and ultimately growing your business. Don't wait any longer, start implementing these tips and improving your email deliverability today!