Are you guilty of using vague language to avoid confronting potential clients? Do you want to increase your success rate in closing deals? Then it's time to eliminate weasel words from your sales pitch.
Weasel words are terms or phrases that are used to dodge being straightforward and honest. These are often heard from untrustworthy politicians and executives during press conferences. However, as a salesperson, using weasel words can damage your credibility and hinder your ability to persuade buyers.
Here's why you should steer clear of weasel words:
To effectively persuade your prospects, it's important to be direct and specific about how your product can benefit them. Instead of using weasel words, try using phrases like "When you use our product for [specific task], you'll achieve [specific results]" to demonstrate that your product is already applicable to their lives.
Another common mistake in sales pitches is using generic buzzwords like "leading" or "cutting-edge" to describe your product. These terms have become overused and lack significance for buyers.
Instead of boasting about your product's innovation, focus on how it will specifically help your prospect. Only mention "cutting-edge" features if they truly add value to the buyer's life.
Phrases like "that being said" and "with all due respect" can also undermine your credibility in a sales pitch. These words often suggest that you are about to make an excuse or disagree with the prospect.
To avoid sounding slippery or insincere, it's important to be straightforward and honest in your language. For instance, instead of saying "That being said," simply state "However." And instead of using "with all due respect," acknowledge the prospect's perspective and ask for their permission to offer a different opinion.
In conclusion, using weasel words in sales pitches can hinder your success. By eliminating these phrases and using direct and honest language, you can improve your credibility and effectively persuade your prospects.
