Enhancing Revenue: The Power of Effective Sales Training Programs

For any business, increasing sales and boosting revenue is the ultimate goal. One way to achieve this is through a well-trained sales team. With a team of 100 sales representatives, each with a $1 million quota and $50,000 average deal size, a successful sales training program could potentially generate an impressive $20 million increase in revenue. However, with countless options available, finding the right sales training program for your specific budget, team size, and needs can be a daunting task.

Choosing the Right Sales Training Program

There is no shortage of options when it comes to sales training programs, which can take the form of virtual or live courses, seminars, or workshops. The main purpose of these programs is to assess a sales representative's skill level, provide coaching and education to enhance their abilities, and validate their progress with a certificate, badge, or other credential. But how can you determine which program is the best fit for you and your team?

Recommended Resource: Free Sales Training Template

Ensuring that your goals and progress are well-documented is crucial for any successful sales training program. That's why we offer a free sales training template that you can download here.

Top-Rated Sales Training Programs

To help guide your search for the perfect sales training program, here are some of the best options currently on the market:

• Inbound Sales Methodology - Vendor: HubSpot Academy | Location: Online | Length: 2 hours and 11 minutes | Focus: Inbound sales methodology | Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers | Price: Free
• Sales Training and Strategy - Corporate Visions Training and Consulting
• Richardson Sales Performance
• Driving to Close
• Sandler Solutions
• High-Impact Sales Management Training

As you can see, there are various options available to fit different budgets, schedules, and goals.

Key Factors to Consider

While each business will have their own criteria for what makes a successful sales training program, here are some important factors to keep in mind:

• Location - Will the training be delivered virtually, or will the trainer come to you?
• Length - How will you schedule training for you and your sales team?
• Focus - Does the program address a specific challenge you or your reps are facing?
• Price - Will the expected return on investment be at least five times the cost of the training?
• Intended audience - Is the training designed for your industry, market, or role?

Recommended Resource: Free Sales Training Template

To ensure that your sales team is always making progress towards their goals, be sure to track their progress using our free sales training template. Download it here for free.

The Best Free Online Sales Training: Inbound Sales Methodology

Vendor: HubSpot Academy

Location: Online

Length: 2 hours and 11 minutes

Focus: Inbound sales methodology

Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers

Price: Free

Transform your sales approach with the inbound sales methodology through this free, virtual course. This method aligns your sales strategies with the way people buy, allowing for a more personalized and effective connection with potential customers. Some key takeaways from this course include learning how to understand the buyer's journey, building trust by providing value, utilizing data-driven prospecting techniques, and implementing sales tools and technologies. Plus, you can even create professional email signatures for your sales team using HubSpot's free email signature generator as a bonus.

Top Lessons: This comprehensive course covers everything from identifying potential buyers to creating personalized presentations. Key lessons include inbound sales fundamentals, buyer prioritization, attracting customer attention, understanding the buyer journey, and delivering personalized presentations. Additionally, the sales team training program offers access to a full archive of sales courses, templates, and certifications.

Improve Your Sales Team's Success with Corporate Visions Training and Consulting

Upgrade your sales team's performance with Corporate Visions Training and Consulting. With their expertise in customer-focused sales training, they offer a science-based approach to driving revenue and closing deals. This virtual program teaches the psychology behind selling and how to tailor strategies for each customer, resulting in personalized and effective sales experiences.

Benefit from a deep understanding of how customers perceive value and make purchasing decisions. This training equips your team to deliver value in any situation and create lasting connections with customers.

Key Lessons

• Strategize effective messaging to generate new opportunities, secure deals, and expand your customer base.
• Master sales enablement by creating compelling content.
• Develop essential skills such as pipeline management.
• Elevate your marketing capabilities to deliver impactful and persuasive presentations.
• Address common challenges like customer churn with effective customer success skills.
• Enhance remote and high-velocity sales with targeted training.
• Receive personalized coaching for continuous learning and reinforcement.

The Advantages

Corporate Visions Training and Consulting stands out for several reasons:

• Rooted in buyer psychology, their sales techniques have been proven effective.
• Emphasizes building strong relationships, a key challenge for sales teams.
• Offers strategies for product differentiation to meet each customer's specific needs.
• Provides comprehensive training and consulting services for ongoing support and guidance.

The best part? This program focuses on sustainable change and motivates and engages participants for long-lasting results. Your sales team will not only see immediate improvements but also develop essential skills for long-term success.

Become a Stronger Sales Manager with High-Impact Sales Management Training

Sales managers play a critical role in the success of a sales team. That's why Sales Readiness Group offers their High-Impact Sales Management Training, designed specifically to enhance sales coaching, performance management, leadership, and recruitment skills.

Geared towards B2B sales teams, this training can be done on-site, online, or a combination of both options. With a three-day on-site program or ten weeks of blended learning, it provides ultimate flexibility for your team's schedule.

Key Lessons

This training focuses on five key areas to help you excel as a sales manager:

• Enhance your sales coaching and mentoring abilities.
• Obtain effective tools for sales performance management.
• Develop your leadership skills to create a strong sales culture.
• Learn techniques for recruiting and retaining top sales talent.
• Participate in customized and interactive workshops with business-driven exercises and role-playing scenarios.

Additionally, Sales Readiness Group understands that every organization is unique. They offer pre-training consultations and customizable content to tailor the program to your team's specific needs.

For larger companies or those experiencing rapid growth, their licensing program allows for complete customization and reuse of the training program.

Pros and Cons

Pros:

• Effective tools and techniques for enhancing sales coaching and performance management skills.
• Develop leadership abilities to foster a strong sales culture.
• Customizable content and pre-training consultations to meet individual team needs.

Cons:

• May not be suitable for smaller sales teams or organizations.
• Longer duration of program may not fit some schedules.
• Cost may be higher compared to other training programs.

Conclusion

Sales training programs are crucial for achieving bottom-line results, and with numerous options available, it's essential to carefully consider your team's needs and goals before making a decision. Whether you prefer a virtual or in-person course, a specific focus, or a different price point, there is a sales training program that will meet your needs and help your team succeed.

The Benefits of Sales Training for Your Team

Effective sales training is essential for the success of your team. While it may push individuals out of their comfort zones, it provides them with valuable knowledge and strategies that can significantly improve their performance.

Find the Perfect Sales Training Program

When searching for sales training, it is important to choose a program that aligns with your company culture. With numerous options available, such as the Inbound Sales Certification course or a customizable sales training template, finding the right fit can be challenging but worth it.

To help in your search, we have compiled a list of some highly recommended sales training programs:

Introduction to Sales With GoSkills

• Vendor: GoSkills
• Location: Online
• Length: 18 hours
• Focus: Introduction to sales
• Price: Individuals- $29 per month or $199 per year; Teams- $29 billed monthly or $14.50 per month billed annually

Through 31 accredited tutorials, GoSkills offers sales professionals practical tools and techniques to excel in sales. With a focus on psychology, personality, and real-world advice, this is an excellent option for beginners.

Brian Tracy's 21st Century Sales Training for Elite Performance

• Vendor: Brian Tracy
• Location: Online
• Length: 12 weeks
• Focus: Sales skills
• Intended audience: Salespeople
• Price: $997

This comprehensive virtual course spans over three months and covers seven key facets of sales. Perfect for those looking to enhance their sales skills, the course covers areas such as prospecting, developing trust, and securing referrals.

Free Template for Sales Training and Onboarding

To ensure new sales employees are set up for success, this free template offers a customized and easy-to-use 30/60/90 day plan. It is a valuable resource for companies with limited resources.

Cold Calling Training with Art Sobczak

• Vendor: Art Sobczak
• Location: Online
• Length: Approximately two hours of self-paced video modules per week over four weeks
• Focus: Sales calls
• Intended audience: Inside or outside sales professionals
• Price: Available upon request

For those who rely on phone communication as their primary method, this comprehensive program by Art Sobczak is a valuable resource. It covers essential techniques such as handling objections, adding value, and securing follow-up calls through videos, live coaching sessions, and online forums.

AE Sales Management with Sassy Sales Leadership

• Vendor: Sassy Sales Leadership
• Location: Online
• Length: 6 days; two hours per day
• Focus: Account executive sales management
• Intended audience: Sales managers in their first two years of management
• Price: $1600 for live-virtual course

Specifically designed for rookie sales managers in the SaaS industry, this comprehensive course covers best practices in sales leadership. Through lectures, community engagement, and real-world exercises, participants will develop essential skills such as coaching, customer acquisition, and territory planning.

Elevate Your Sales Skills with These Top Online Training Programs

ASLAN Sales Training: Unlock Your Full Potential

Take your sales skills to the next level with ASLAN's comprehensive sales training program. Whether you're in leadership, inside sales, field sales, or call center sales, ASLAN has a program tailored to your specific needs. In just three months, you can expect to see a significant improvement in your ability to meet business objectives and drive results.

Dedicated instructors will guide you through the program, either onsite or virtually, and provide a train-the-trainer certification to help you ignite change within your organization. ASLAN also offers a cloud-based dashboard to simplify coaching and track progress, making it easy for you to manage your sales team's development.

Customize your training program with a variety of multimedia options, including video, animation, audio, role-playing, and quizzes, and a format that ranges from 20 15-minute sessions to 40 5-minute sessions. Plus, the platform is flexible and responsive, so you can learn on-the-go or at your desk.

SALESDOCK Academy: Practical Training for Busy Professionals

Looking for a comprehensive sales training program with practical tools and resources? SALESDOCK Academy has you covered. With four modules and over 20 lectures, this online program can be completed in just a few hours, making it perfect for busy sales professionals in various industries. The Core plan starts at €349 and provides you with templates and worksheets to help you implement a successful sales process for your specific market, product, and revenue goals.

Say goodbye to unpredictable results and hello to a proven sales strategy with SALESDOCK Academy.

Master the Art of Selling with Onsite Training Programs

Hoffman Training: Perfect Your Sales Techniques with Jeff Hoffman

Join renowned sales expert Jeff Hoffman for a one-day training program focused on key elements of successful selling. From prospecting and discovery to negotiation and sales management, Hoffman covers it all. With nationwide locations, you can easily find a workshop near you to improve your sales skills and drive better results.

BE BOLD Live Training Session: Overcome Your Mental Selling Roadblocks with Jeff Shore

For salespeople who struggle with certain aspects of selling, Jeff Shore's one-day workshop is a game changer. Learn how to overcome mental roadblocks and improve your sales techniques with expert guidance and hands-on exercises. Don't miss the opportunity to elevate your sales skills with a BE BOLD live training session from Jeff Shore.

Unlock your full potential and drive success with Shore's interactive activities and coaching services. Through these sessions, you can identify and overcome mental barriers, paving the way for your success.

Enhance Your Sales Skills with These Top Training Programs

In the competitive world of sales, having the right skills and techniques can make all the difference. This is why investing in quality sales training programs is a crucial step for businesses looking to succeed. Here are some top options to consider:

Master SPIN® Selling with Huthwaite International

Backed by the largest observational research study on successful B2B sales, Huthwaite International's SPIN® Selling is a proven method for boosting revenue. This two to three-day program focuses on asking the right questions and creating value for clients, and it is available globally to suit your business needs.

Become a Social Selling Pro with Tony Hughes

In today's digital era, social selling is a must for B2B sales professionals. Tony Hughes offers a comprehensive course to help you build a strong personal brand, expand your network, and utilize social platforms to engage with prospects and discover timely opportunities. This course can be completed in two full days or four half-day sessions, and it is recommended for groups of 20 or less. Onsite training options are also available for your convenience.

Selling With Stories: Mastering the Art of Persuasion with Hoffeld Group

Did you know that a well-crafted story can significantly impact a sale? The Hoffeld Group's two-day workshop teaches the science behind persuasive storytelling. This hands-on course is beneficial for sales professionals, managers, trainers, and business leaders. It equips them with the tools to develop and deliver compelling stories that can help close more deals.

Invest in Your Team's Success with Quality Sales Training

In today's highly competitive market, having a well-trained sales team is crucial for business success. Here are some top-notch training programs to consider:

Consultative Selling Skills by Richardson

Vendor: Richardson
Location: On-site paired with online platform
Length: 1-2 days of in-person training (with ongoing learning on Richardson's Accelerate platform)
Focus: Relationship building
Intended Audience: Sales teams
Price: Varies

Richardson's Consultative Selling program focuses on technical excellence, understanding clients' needs, and effectively communicating value. This course equips sales reps with the skills to conduct engaging and productive sales calls, offer valuable insights, and connect prospects' objectives and pain points to relevant solutions. It also teaches them how to handle objections and resistance with ease. The training includes both in-person sessions and access to an online platform for ongoing learning and review.

Insight Selling by RAIN Group

Vendor: RAIN Group
Location: Your choice
Length: 2 days
Focus: Insight selling
Intended Audience: B2B sales teams
Price: Contact RAIN Group for pricing

In today's market, successful salespeople provide buyers with new information and ideas three times more often than others. This training session from RAIN Group helps you stand out from the competition, create demand for your product or service, and challenge prospects to think differently about their business.

Customized IMPACT Sales Team Training from The Brooks Group

Vendor: The Brooks Group
Location: On-site, online, or both
Length: Varies
Focus: Customized for each company's needs
Intended Audience: Salespeople and managers
Price: Varies

The Brooks Group understands that every company has unique needs when it comes to sales training. That's why they offer customized programs tailored to your company's structure, market, management process, and culture. This personalized approach includes ride-alongs, field observations, interviews with salespeople and managers, and assessments to create a program specifically designed for your team.

Sales Leadership Certification Program by Anthony Cole Training Group

Vendor: Anthony Cole Training Group
Length: 1-3 days of in-person training (with ongoing learning on ACTG's online platform)
Focus: Developing sales leaders
Price: Varies

For over 25 years, Anthony Cole Training Group has helped numerous companies improve their sales performance. Their Sales Managed Environment® program focuses on developing sales leaders through coaching, recruitment, and motivation. This program is beneficial for salespeople, managers, and anyone looking to excel in sales leadership roles.

Improve Your Sales Team with Mandel's Virtual Training Program

Vendor: Mandel
Location: Virtual and online
Length: Customizable
Focus: Communication and leadership skills
Price: Contact Mandel for pricing

A successful sales team requires effective communication and strong leadership skills. With Mandel's virtual training program, your team will have access to high-quality content and a convenient online platform to apply their newly acquired skills in their daily work.

From novice to senior professionals, this program offers comprehensive training in presentation, conversation, and listening skills that are essential for achieving business goals. Your team will also learn how to effectively convey the value of your products and close deals.

Sales Gravy: Transform Your Sales Team through Virtual Training

Are you struggling to find and retain top sales talent? Are your team members struggling to effectively communicate your products or services? Look no further - Sales Gravy's virtual training program is here to help.

Focusing on presentation, conversation, and listening skills, our program will equip you and your team with the necessary tools to accurately assess prospect needs and improve closing rates. Additionally, you will learn how to effectively showcase your products and successfully upsell or cross-sell in the future.

The program, which can be customized to fit your specific needs, covers all aspects of recruiting, interviewing, selecting, onboarding, and retaining top sales talent. With a total training time of eight hours, this program can be expanded to two days if necessary. Contact Sales Gravy for pricing information tailored to your business.

Boost Your Sales Team's Success with Sales Gravy's Training Program

Attracting top salespeople can be challenging, particularly for businesses dealing with specialized products or services. That's where Sales Gravy's training program comes in. Not only will it help your team reach their full potential in sales, but it will also lead to higher quota and revenue attainment, better win rates, and lower turnover rates.

Still hesitant about investing in external training? We understand your concerns, which is why we offer a free customizable 30/60/90 day plan template to get your new hires on the right track. Don't miss out on the opportunity to improve your sales team's performance - download our template now!