Sales Email Templates From Hubspot Reps

Shiken premium Upgrade Banner

Create Effective Sales Intro Emails with These Proven Templates

In the world of email marketing, it's common to see low open rates. On average, less than 30% of emails are opened across all industries. This makes it crucial to craft a compelling and actionable message that will entice recipients to click. A simple open email has the potential to lead to a successful deal. But with countless emails flooding your prospect's inbox, how do you make yours stand out? These templates have been tested and proven to have a 60% or higher open rate, 8% or higher click-through rate, and 30% or higher response rate. Follow these structures, make small adjustments to fit your industry, market, product, and prospect, and watch your emails drive results.

1. Start with an Introduction

It's important to keep in mind that your prospect may not know anything about you or your company. Introducing yourself and your company, including your name and title, is a necessary first step. This will set the foundation for the core of your email.

2. Focus on the Subject Line

The subject line is the make-or-break moment for your email. It's the deciding factor for 47% of email recipients when determining whether to open an email. On the other hand, 69% of people use the subject line to mark emails as spam. It's essential to spend time crafting an attention-grabbing and relevant subject line to encourage recipients to open your email.

3. Include a Clear Call-to-Action

Don't leave your prospects wondering what their next step should be after reading your email. Be explicit and include a call-to-action. Whether it's asking for a response email, a phone call, or scheduling a meeting on your calendar, your prospects should have a clear understanding of what action to take next.

4. Don't Give Up After One Attempt

If you don't receive a response to your initial email, don't take it as a sign of disinterest. There could be various reasons for the lack of response, such as not receiving the email or not feeling incentivized to take action. Follow up at least two or three times to continue the conversation.

Sales Introduction Email Templates

1. Standard Sales Introduction Email Template

If your prospect is unfamiliar with your company, it's crucial to give them a reason to listen. Mention their goals and show them that you've done your research. This will pique their interest and potentially lead to a successful conversation.

Are You Doubling Down on Achieving Your Goals?

Hello [prospect name],

I came across your website and noticed that you are working towards [specific goal].

2. Trigger Event Email Template

Take advantage of a trigger event to reach out to your prospect. This gives you a compelling reason to contact them, establishes your credibility, and creates a sense of urgency.

Congratulations on Achieving [X] - Connection to [Y]

Hello [prospect name],

I recently came across your [LinkedIn description / company's recognition in the Inc. 500 / connection with XYZ colleague], and it inspired me to reach out. I noticed that companies like A, B, and C are using [product] to achieve [X and Y]. One of our clients, [client name], saw excellent results within six months of using our product. I'd love to share some ideas with you on how [prospect's company] can do the same.

If you're open to it, can we schedule a time to chat? Perhaps [XYZ time]?

[Your name]

3. Useful Resource Email Template

Show your prospects that you've done your homework by providing them with valuable resources from the start. This will hook them and show them how your product can solve their problems.

Have You Considered [Thing your product helps with]?

Hello [prospect name],

I saw your recent post on LinkedIn about [industry-related topic]. Have you thought about trying [thing your product helps with]? Our client, [client name], had a similar issue and saw excellent results within six months of using our product. I'd be happy to share some ideas with you on how your company can achieve the same.

If you're interested, let me know a convenient time to chat. Perhaps [XYZ time]?

[Your name]

Why These Templates Work

Communicating with a stranger can be awkward and unexpected, making it easy for your email to be dismissed. These templates use trigger events, valuable resources, and tailored introductions to create a sense of validity and avoid looking like spam. By following these structures and making adjustments to fit your situation, you can increase your chances of success and stand out among the countless emails in your prospect's inbox.

Are you struggling to create successful sales emails that grab the attention of your prospects and lead to conversions? Look no further. With email being a crucial communication tool in the business world, it's essential to make yours stand out in a crowded inbox to achieve your sales goals. Here are tips and templates to help you craft personalized sales emails and increase your chances of success.

The Power of Personalization

Personalization is key to successful sales emails. Tailor these templates to fit your unique situation, and you'll have a better chance of reaching and engaging your prospects. Plus, it shows that you value them and their achievements, building a positive relationship.

The Importance of Follow-Up

After multiple attempts with no response, it's time to try something different. Utilizing a non-response email template can still be effective for two reasons. It reminds the prospect about your company and keeps you on their mind, and it provides valuable resources that can help them achieve their goals.

Congratulating Prospects on Their Achievements

Show your prospects that you value them by congratulating them on their recent accomplishments. This approach goes beyond seeing them as just another potential customer and helps build a positive relationship. Do your research and stay updated on any milestones they reach. Then, reach out with a message that combines genuine congratulations with a bit of tasteful flattery.


Hey [prospect name],

Congratulations on [recent achievement]! I'm impressed by your hard work and dedication.

The Power of LinkedIn Connections

LinkedIn is a powerful platform for professional networking. If someone accepts your request, it's a good indication that they are open to hearing from you. Use the LinkedIn connection email template to leverage this initial introduction and build a relationship while introducing your company and its benefits.

Free Sales Email Templates for Every Occasion

Save time and increase your chances with our collection of 25 sales email templates. Whether it's a first-touch email, follow-up email, or break-up email, we've got you covered with a full email sequence.

The Importance of Personalization

Personalization is crucial in sales, which is why we've included templates for specific scenarios. Whether it's a first-touch email, follow-up email, or break-up email, we've got you covered with a full email sequence.

The Importance of an Out of Office Reply Email Template

Don't let your email get lost in the overflowing inbox of someone who just returned to the office after a temporary leave. Use the out of office reply email template to follow up and ensure your email gets the attention it deserves.

Engaging Prospects on Social Media

Engaging with prospects on social media can be tricky. If a potential customer keeps showing up on your social pages, it's worth reaching out. Start with a direct message (DM) if their comments are relevant to your product, and follow up with our social post comment email template to schedule a quick walkthrough.

Don't Forget to Personalize

Email templates are an efficient way to engage with prospects and close more deals. However, remember to personalize them to make a lasting impact on your prospects. Use our templates for any scenario and tailor them to your prospect's needs to increase your chances of success.

Get started and use these templates to nurture more leads and increase your success rate with sales emails.

In Conclusion

With so many emails being sent and received every day, it's crucial to craft personalized sales emails that stand out and grab the attention of your prospects. By utilizing templates and following these tips, you can increase open rates, effectively communicate your message, and ultimately meet your sales quota. So, don't hesitate to use these templates as a foundation and tailor them to fit your unique situation for a better chance of success in your sales emails.

How to Personalize Your Email Templates for Improved Conversions

Are you tired of sending out generic emails that don't seem to get any responses? It's time to change your approach and start tailoring your templates to fit the specific needs of your prospects. By personalizing your emails, you can see a significant increase in conversions. Here are some tips on how to do it effectively.

Know Your Audience

The key to effective email personalization is understanding your audience. Take the time to research your prospects and gather information about their interests, pain points, and goals. This will help you create templates that are relevant and appealing to them.

Use Dynamic Content

Ditch the one-size-fits-all approach and start using dynamic content in your emails. This allows you to customize different sections of your email based on each prospect's information. For example, you can address them by name, mention their specific industry or job role, and offer solutions that are tailored to their needs.

Be Authentic

People can easily tell when they're receiving a generic email that has been sent to multiple recipients. Instead, make an effort to be authentic and genuine in your email templates. Use a conversational tone, share personal experiences, and show your human side. This will make your emails more relatable and increase the likelihood of a response.

Test and Analyze

As with any marketing strategy, it's essential to test and analyze the effectiveness of your personalized templates. Experiment with different subject lines, calls to action, and content to see what resonates best with your audience. Use A/B testing to compare different versions and make adjustments accordingly.

Keep It Simple

When creating your email templates, remember to keep them simple and concise. Avoid using technical jargon and overly elaborate language. Your goal is to communicate your message clearly and effectively, so make sure your templates are easy to read and understand.


By following these tips, you can create personalized email templates that truly speak to your prospect's needs. When your emails are relevant, authentic, and easy to understand, you'll see an increase in conversions and engagement. So don't forget to tailor your templates and happy emailing!

Try Shiken Premium
for Free

14-day free trial. Cancel anytime.
Get Started
Join 20,000+ learners worldwide.
The first 14 days are on us
96% of learners report x2 faster learning
Free hands-on onboarding & support
Cancel Anytime