Using Pinterest to Market and Sell Online Courses

Here we will explore the possibilities of Pinterest monetization, covering topics such as setting up your board, employing marketing strategies and more.
The Shiken Team
10 Minutes
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Pinterest has rapidly gained global popularity by enabling everyday individuals to share and categorize their favorite content. It's revolutionized the way we engage with our interests, creative ideas and get style inspiration.

In this blog post, we will explore the world and possibilities of Pinterest monetization, covering topics such as setting up your board, employing marketing strategies for knowledge-based entrepreneurs, and implementing best practices for achieving success.

Why Pinterest is a valuable platform for selling online courses

Pinterest home page

In the world of online education, it's crucial to find innovative ways to reach potential students and showcase your offerings. Pinterest, with its unique blend of visual appeal and user-friendly organization, has become an indispensable platform for promoting and selling online courses.

Here are some Pinterest stats that you might not be aware of to demonstrate its value:

Here are several reasons why Pinterest is valuable for knowledge entrepreneurs:

  1. Visual Attraction: As a predominantly visual platform, Pinterest enables course creators to design eye-catching graphics that showcase their offerings. This visual appeal helps capture the attention of users browsing through pins, increasing the likelihood that they will click through to your course. The Pinterest app enables easy browsing and Pinterest Lens lets you discover ideas inspired by anything you point your Pinterest camera at.
  2. Search Engine Optimization (SEO): Pinterest functions as a search engine for images, allowing users to discover content based on keywords and interests. By optimizing your pins and boards with relevant keywords and descriptions, you can reach a larger audience and boost your online visibility.
  3. Targeted Audience: Pinterest users love pinterest and are known for their high intent to learn, discover, and save content and new ideas. This makes the platform an ideal space for promoting online courses, as users are actively seeking out information and resources to improve their skills, knowledge and life.
  4. Evergreen Content: Unlike some social media platforms where content has a short lifespan, pins can generate traffic for an extended period. This long-lasting nature allows your online course promotions to remain visible and relevant to users, increasing the chances of continued engagement and conversion.
  5. Trackable Analytics: There are built-in analytics tools that enable you to monitor the performance of your idea pins, boards, and overall account. This valuable data can help you refine your marketing strategies, identify trends, and better understand your target audience's preferences and needs.

How to optimize your Pinterest profile for maximum visibility

Pinterest profile page

Optimizing your profile is crucial for attracting potential students and ensuring that your online courses receive maximum exposure. Here are some steps you can take to make your profile more visible and effective:

  1. Create a Business Account: If you haven't already, switch to a Pinterest Business account, tick the data privacy box and access the business features.. This allows you to access additional features, such as analytics and the ability to run ads, that can help you better understand your audience and enhance your marketing efforts.
  2. Complete Your Profile: Fill out your profile with relevant and accurate information, including your business name, website, and a brief description of what you offer. Make sure to use keywords related to your courses and industry to improve discoverability.
  3. Profile Picture: Upload a high-quality, professional profile picture that represents your brand or business. This could be a logo, a headshot, or an image that reflects the theme of your online courses.
  4. Engage with the Pinterest Community: Interact with other users by repinning, liking, and commenting on their content. Building relationships within the community can help increase your reach and attract more potential students.
  5. Monitor Analytics: Use Pinterest's built-in analytics to track the performance of your pins and boards, and adjust your marketing strategy accordingly. Pay attention to metrics such as impressions, clicks, saves, and conversions to gauge the effectiveness of your efforts.

Creating boards and pins that drive Pinterest users to your online courses

Pinterest Boards

To effectively drive traffic to your online courses, it's crucial to create engaging and well-organized boards and pins. This involves a combination of strategic planning and creative design, ensuring that your content is both visually appealing and easily discoverable.

Begin by carefully planning your boards and their themes, making sure they are relevant to your online courses and resonate with your target audience. Each board should represent a specific aspect of your courses or niche, allowing potential students to easily navigate your content and find what interests them. It's essential to provide clear and concise board titles and descriptions, incorporating relevant keywords to improve search engine optimization (SEO) and overall visibility.

By focusing on creating well-organized boards and visually appealing pins, optimizing your content for search, and maintaining an active and consistent presence, you can effectively drive traffic to your online courses and grow your audience.

  1. Create Relevant Boards: Organize your pins into thematic boards, ensuring that each board is relevant to your online courses and target audience. Include clear titles and descriptions that contain relevant keywords to improve the SEO of your boards.
  2. Optimize Your Pins: Create visually appealing pins using high-quality images, engaging captions, and relevant keywords. Include a link to your online course or landing page in the pin's destination URL to drive traffic directly to your offerings.
  3. Pin Consistently: Regularly pinning new content helps maintain your profile's visibility and increases the likelihood of attracting new followers. Aim for a consistent posting schedule, and consider using a scheduling tool to automate the process.

How to use Pinterest to research and validate course creative ideas

Pinterest for research

Pinterest can be an invaluable tool for researching and validating course ideas, allowing you to identify trends, explore inspiration, discover popular topics, and gauge user interest in your potential offerings. By tapping into the platform's wealth of information and user behavior, you can develop course ideas that are both relevant and in-demand among your target audience.

Begin by conducting keyword research to explore topics related to your niche or industry. By entering keywords into the search bar, you can uncover popular trends, creative ideas, and user interests. This will help you identify potential gaps in the market or subtopics within your niche that may be worth exploring.

Be sure to take note of popular pins, boards, and accounts that relate to your potential course ideas to explore inspiration, as they can serve as valuable sources of inspiration and insight. It's also worth downloading the Pinterest app too. Users love pinterest and their accounts can be a wealth of product pins, ideas and inspiration that has been saved. Ideas and inspiration range from tasty recipes if you have a cooking course to an outdoor oasis or home organization and style inspiration.

In addition to keyword research, analyzing the performance of your own pins and boards can provide valuable data for validating course ideas. By tracking engagement metrics such as saves, clicks, and comments, you can determine which topics resonate most with your audience.

Designing visually appealing graphics and images for your pins

Visually appealing ideas

An essential aspect of driving traffic to your online courses through Pinterest is creating visually appealing graphics and images for your pins. Compelling visuals not only capture users' attention but also encourage them to engage with and share your content. Here are some key considerations to keep in mind when designing graphics and images for your Pinterest pins:

  1. High-Quality Images: Start by selecting high-resolution images that are clear and visually striking. Opt for photos, illustrations, or graphics that are relevant to your course content and resonate with your target audience. Websites like Unsplash, Pexels, and Canva offer a wide range of royalty-free images and templates that can serve as a great starting point.
  2. Optimal Pin Size: Pinterest recommends using a 2:3 aspect ratio for your pins, with a minimum width of 600 pixels. Creating pins with these dimensions ensures that your images will display correctly on the platform and appear more prominent in users' feeds.
  3. Consistent Branding: Develop a consistent visual style for your pins, incorporating your brand colors, fonts, and logo where appropriate. This helps to establish brand recognition and conveys a sense of professionalism and cohesiveness across your content.
  4. Text Overlays: Including text overlays on your pins can provide additional context and encourage users to click through to your online courses. Opt for bold, easy-to-read fonts and concise, engaging captions that clearly communicate the value of your course offerings. Make sure the text complements the image and doesn't detract from its visual appeal.
  5. Use of Visual Hierarchy: Organize your pin elements by prioritizing the most important information and visually guiding users through the content. This can be achieved by using contrasting colors, varying font sizes, and strategically positioning text and images to create a sense of hierarchy and flow.

Promoting your online course on Pinterest without being too salesy

Pinterest post showing 30 day social media plan

When promoting your online course on Pinterest, it's essential to strike a balance between showcasing your offerings and providing value to your audience without coming across as overly promotional. By adopting a more subtle and value-driven approach, you can effectively engage potential students and encourage them to explore your courses further.

Focus on creating content that offers value to your target audience. Instead of simply promoting your online courses, share helpful tips, insights, and resources related to your niche. By offering valuable content, you'll build trust and credibility with your audience, making them more likely to consider your courses when they're seeking further learning opportunities.

For example, you could:

  • Share images and video ideas from your course to give users a taste of what the course is like
  • Share statistics about your interests, life, inspiration or niche and unique facts.
  • Create graphics with quotes from famous people in your industry 
  • Provide a video that serves as an introduction to your course, but as a freebie that teaches users a simple method, trick, or technique. The goal here is to encourage them to sign up to your course to get more while giving them an idea of what your course is like.

Another way to promote your online course without being too salesy is by sharing your expertise and experiences in your niche. Create idea pins that showcase your knowledge and provide a glimpse into your unique perspective on the subject matter. This will help position you as an authority in your field and pique the interest of potential students who are looking for expert guidance and insights.

Share personal anecdotes, case studies, or success stories user can discover that highlight the benefits and transformational power of your online courses. By showcasing real life examples, you can foster a deeper connection with your audience and demonstrate the value of your offerings in a more relatable and compelling way.

Pinterest FAQs

How can I create a business account on Pinterest?

Pinterest Business home page

Creating a business account on Pinterest is a simple process. First, visit the Pinterest Business page at and click on "Join as a business" if you're a new user or "Convert now" if you already have a personal account. Follow the prompts to fill in your business details, including your email address, business name, website, and business type.

What type of content should I pin to attract learners?

To attract learners on Pinterest, focus on pinning content that is relevant, valuable, and engaging. This includes educational infographics, visual summaries of your course content, tips and tricks nd inspiration related to your niche, inspiring quotes, and compelling images that showcase the benefits of your online courses. What is the most effective way to drive traffic to my course website using Pinterest?

The most effective way to drive traffic to your course website using Pinterest is to create visually appealing, engaging, and informative pins that showcase the value and benefits of your online courses. Make sure to include a clear call-to-action and a link to your course website or sales page in the pin description.

How can I measure the success of my Pinterest marketing strategy for my online courses?

To measure the success of your Pinterest marketing strategy for your online courses, utilize Pinterest Analytics, which provides key performance metrics such as impressions, saves, clicks, and close-ups. Regularly monitoring these metrics will help you evaluate the effectiveness of your content and identify areas for improvement.

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