Question 1

How does Shiken compare to Fathom?

Accepted Answer

Fathom does one thing very well: record, transcribe and summarise meetings for sales teams, and sync the result into your CRM. Shiken does all of that — with bot-free or bot-based capture, speaker diarisation, team intelligence and coaching scorecards — and then goes further. Every call can be turned into an AI roleplay, a microlearning module, a SCORM package, a captioned video clip or a full course. It’s a meeting recorder plus an LXP plus a coaching platform, not just a notetaker.

Question 2

Do I have to give up my CRM sync if I switch from Fathom?

Accepted Answer

No. Shiken syncs meeting notes, coaching scores and action items into HubSpot, Salesforce and Dynamics 365 the same way Fathom does — and adds deeper integration with your LMS, Slack, Teams and SCORM-ready delivery so frontline teams can actually practise what the calls surface.

Question 3

How does coaching compare?

Accepted Answer

Fathom offers coaching scorecards as part of its Team / Business tiers — a genuine strength. Shiken matches this with custom scorecards built around your methodology (MEDDIC, SPIN, onboarding, discovery, compliance) and then closes the loop: if a rep fails the objection-handling question on five calls, Shiken auto-generates a targeted AI roleplay plus a 5-minute microlearning drill and ships it to Slack. Fathom tells you what needs work. Shiken also helps you fix it.

Question 4

Can Shiken generate training content from meetings the way Fathom can’t?

Accepted Answer

Yes — this is the core USP. One great discovery call becomes a library asset: a roleplay scenario, a microlearning module, a flashcard deck, a shareable highlight reel and a SCORM export. Fathom ends at the call summary and CRM write-back; Shiken turns every conversation into enablement content your whole team can learn from.

Question 5

Does Shiken include video editing?

Accepted Answer

Yes. Shiken ships with a built-in video editor: trim, auto-caption, brand with your logo, and export or share as a public link, embed, SCORM package or Slack / Teams / SMS message. Fathom offers clip sharing but doesn’t include a full editing and brand-ready export workflow.

Question 6

What about privacy and the mute button?

Accepted Answer

Both Shiken and Fathom respect the mute button and never capture muted audio. Shiken goes further for regulated customers with contractual zero-retention, EU / UK / US data residency, SOC 2, ISO 27001 and GDPR compliance, plus enterprise controls over who can record, what sources can be ingested and how long data is stored.

Question 7

Is Shiken suitable for non-sales use cases?

Accepted Answer

Yes. Fathom is primarily built for sales teams. Shiken is equally strong for customer success, language learning (40+ languages with voice roleplays), communication and leadership coaching, interview prep, compliance and onboarding. Any meeting becomes training content; any skill becomes an AI roleplay.

Question 8

How does pricing compare?

Accepted Answer

Shiken has a free plan and transparent paid tiers that bundle meeting recording, coaching, roleplays, video editing and the learning platform. Fathom bundles recording and coaching on its Team / Business tiers but you’ll still need separate tools for roleplays, microlearning, SCORM delivery and an LMS. For most teams, Shiken replaces Fathom plus those adjacent tools at a lower total cost.

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