Shiken

AI Roleplay & Coaching

Roleplay with lifelike AI avatars. Coach every conversation.

Multi-avatar video roleplays your team actually wants to run — plus 1-1 AI coaching on every real call. Judgment-free, on demand, in 40+ languages.

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Live04:12

Elena MarshAI

VP Procurement

Live scoring

+6
78%rubric score

46% talk ratio · 3 filler words

  • Discovery depth82
  • Objection handling64
  • Clear next step71

Roleplay & coaching

Enterprise-ready roleplays and coaches for any conversation that drive performance

Practise any conversation with single or multiple avatars, get live coaching, and measure skill improvement. Link roleplays or coaching sessions together using session memory, and build your own evaluation rubrics mapped to your business.

  • Executive stakeholder

    enterprise, sales, negotiation and board-level scenarios

  • Line manager

    coaching conversations, feedback and performance reviews

  • Clinician

    healthcare, clinical simulation and patient conversations

  • Frontline colleague

    retail, hospitality, deskless teams and language practice

  • Customer contact

    onboarding, customer education and compliance conversations

Book a demo

Built in minutes

Create a roleplay or coaching scenario in under 2 minutes

Created from your documents and prompts, our avatars are emotionally responsive and can see, hear, act and emotionally understand you, all in real time.

Our custom speech models have been trained on real-world sales, leadership, support and medical conversations to be as life-like as possible.

Build your first scenario

Why teams switch

Practise real-time conversations safely on demand and drive behaviour change

The constraint was never willingness to coach — it was the hour, the room and the manager who had to be in it.

Before Shiken

Coaching that depends on someone being free

  • Roleplay needs a manager, a room and an hour nobody has
  • The feedback a rep gets depends on who happened to run the session
  • People rehearse in front of colleagues, so mostly they do not rehearse
  • Readiness is a tick in a spreadsheet rather than evidence
  • The hardest conversations get practised least
With Shiken

Coaching that runs whenever someone needs it

  • Practice on demand, at 11pm or between calls, in 40+ languages
  • Every attempt scored against the same rubric you wrote
  • Rehearse privately, and fail as many times as it takes
  • Readiness is a score you can put in front of a board
  • The hardest conversations are the ones people drill most

Conversation intelligence

The same scoring, applied to the calls that count

What the rubric does in practice, it also does on real customer calls — so you can see which behaviours are actually moving.

Conversation intelligence in Shiken: headline cards for sessions, average talk time, longest monologue and average rubric score, the weakest and strongest objectives, and a ranked bar chart of average score per evaluation criterion.
Delivery metrics, strongest and weakest objectives, and average score per criterion across the team.

Roleplay

Practice that feels real

Lifelike video avatars that look at you, talk back and push back. Run multi-speaker scenarios with two AI characters in one roleplay — panel interviews, buying committees, a patient and their relative.

  • Lifelike video avatars, voice-first
  • Multi-speaker scenarios with two AI characters
  • Practice in 40+ languages
  • Judgment-free and on demand, any hour

Practice stops being awkward, so reps actually do it.

Scenario builder

Build a roleplay from any call, doc or deck

AI turns a real sales call recording, a product doc or a pitch deck into a scored scenario in minutes. One click on any recorded call — "Practice this call" — and the roleplay is ready.

  • Generate scenarios from call recordings
  • Upload a product doc or pitch deck
  • "Practice this call" from any recording
  • Scored and ready in minutes

Launch-day training on launch day, not three weeks later.

Scoring

Score it. Certify it.

Rubrics and skill-gain analytics give you objective scoring on discovery, objection handling, talk ratio and filler words. Managers add human feedback alongside the AI scores.

  • Rubric-based, objective scoring
  • Discovery, objections, talk ratio, fillers
  • Skill-gain analytics per rep and team
  • Human feedback alongside AI scores

Certification you can defend — not a spreadsheet.

Real calls

Coaching doesn't stop at practice

The Shiken meeting recorder joins real calls, gives every rep private 1-1 feedback, and assigns the next drill — so the loop between practice and the field never breaks.

Explore the meeting recorder
  • Recorder joins real sales calls
  • Private 1-1 feedback for every rep
  • Weak spots become the next roleplay drill
  • One coaching loop across practice and live calls

Every conversation gets coached — not just the recorded roleplays.

Proof it worked

Coaching you can show a board, not just feel

Every attempt is scored against your rubric, so improvement shows up as a number rather than a hunch.

Role-play usage analytics: attempts, completed sessions and average role-play time, above a line chart of completed sessions per day over the last month.
Attempts, completed sessions and average practice time, week by week.
Role-play results for a cohort: median best score, pass rate and average score change, with a median-score-by-attempt trend line and a histogram of best-score distribution.
Median score by attempt and the spread across the cohort.

Integrations

Coach on your own data, not a generic script

Shiken connects to 3,200+ apps through managed connectors, with native integrations for the systems your conversations already live in — CRM, meetings, messaging and your LMS — plus a public API and webhooks on every plan.

Coach from your own data

Pipe in CRM records, deal stages and support cases so coaching lands on the accounts and customers your team is actually working, not an invented example.

Turn real calls into practice

Shiken records across Zoom, Google Meet and Teams. Any transcript can become a scored roleplay, so a rep can rehearse the exact conversation that went sideways.

Trigger coaching automatically

Fire a roleplay when a deal slips a stage, when a CSAT score drops, or the moment a new hire lands in your HRIS — then push it into Slack, Teams or your LMS.

Use cases

How teams use it

One roleplay engine, every conversation your team needs to get right. Pair it with AI agents and learning content for the full programme.

New-hire onboarding

Reps rehearse the pitch with an AI buyer before they ever touch a live prospect.

Pitch certification

Score every rep against the same rubric and certify with evidence, not gut feel.

Product launch readiness

Turn the launch deck into a scored scenario and get the whole team fluent by launch day.

Leadership training

Managers practise tough conversations — reviews, feedback, escalations — before they happen.

Language practice

Drill real workplace conversations with avatars in 40+ languages until they stick.

The outcomes teams see with Shiken

46%

More Deals

36%

Reduced Ramp Time

49%

Improved NPS

71%

Creation Time Reduction

AI Roleplay & Coaching FAQs

AI roleplay lets your team rehearse real conversations with lifelike video avatars that talk back, push back and react in real time. Instead of practising in front of peers or a manager, reps run judgment-free scenarios on demand — sales pitches, objection handling, tough 1-1s or patient conversations — and get objective, rubric-based scoring on how they did.

Put your first roleplay in front of your team today

Build a scenario from a call, doc or deck — and see the scores come in before the week is out.

Try Shiken FreeRequest Demo