AI Roleplay & Coaching
Roleplay with lifelike AI avatars. Coach every conversation.
Multi-avatar video roleplays your team actually wants to run — plus 1-1 AI coaching on every real call. Judgment-free, on demand, in 40+ languages.

The problem
You can't scale coaching with calendars
Managers don't have time to run roleplays, reps won't practice in front of peers, and certification lives in a spreadsheet. Shiken replaces the point tools and the calendar Tetris with one coaching loop: practice with AI avatars, get scored, and carry the coaching into every real call.
Roleplay
Practice that feels real
Lifelike video avatars that look at you, talk back and push back. Run multi-speaker scenarios with two AI characters in one roleplay — panel interviews, buying committees, a patient and their relative.
- Lifelike video avatars, voice-first
- Multi-speaker scenarios with two AI characters
- Practice in 40+ languages
- Judgment-free and on demand, any hour
Practice stops being awkward, so reps actually do it.
Scenario builder
Build a roleplay from any call, doc or deck
AI turns a real sales call recording, a product doc or a pitch deck into a scored scenario in minutes. One click on any recorded call — "Practice this call" — and the roleplay is ready.
- Generate scenarios from call recordings
- Upload a product doc or pitch deck
- "Practice this call" from any recording
- Scored and ready in minutes
Launch-day training on launch day, not three weeks later.
Scoring
Score it. Certify it.
Rubrics and skill-gain analytics give you objective scoring on discovery, objection handling, talk ratio and filler words. Managers add human feedback alongside the AI scores.
- Rubric-based, objective scoring
- Discovery, objections, talk ratio, fillers
- Skill-gain analytics per rep and team
- Human feedback alongside AI scores
Certification you can defend — not a spreadsheet.
Real calls
Coaching doesn't stop at practice
The Shiken meeting recorder joins real calls, gives every rep private 1-1 feedback, and assigns the next drill — so the loop between practice and the field never breaks.
Explore the meeting recorder- Recorder joins real sales calls
- Private 1-1 feedback for every rep
- Weak spots become the next roleplay drill
- One coaching loop across practice and live calls
Every conversation gets coached — not just the recorded roleplays.
Use cases
How teams use it
One roleplay engine, every conversation your team needs to get right. Pair it with AI agents and learning content for the full programme.
New-hire onboarding
Reps rehearse the pitch with an AI buyer before they ever touch a live prospect.
Pitch certification
Score every rep against the same rubric and certify with evidence, not gut feel.
Product launch readiness
Turn the launch deck into a scored scenario and get the whole team fluent by launch day.
Leadership training
Managers practise tough conversations — reviews, feedback, escalations — before they happen.
Language practice
Drill real workplace conversations with avatars in 40+ languages until they stick.
The outcomes teams see with Shiken
46%
More Deals
36%
Reduced Ramp Time
49%
Improved NPS
71%
Creation Time Reduction
AI Roleplay & Coaching FAQs
AI roleplay lets your team rehearse real conversations with lifelike video avatars that talk back, push back and react in real time. Instead of practising in front of peers or a manager, reps run judgment-free scenarios on demand — sales pitches, objection handling, tough 1-1s or patient conversations — and get objective, rubric-based scoring on how they did.
Put your first roleplay in front of your team today
Build a scenario from a call, doc or deck — and see the scores come in before the week is out.